Breakout
In the dynamic and visually driven world of cryptocurrency, establishing a cohesive and compelling brand identity is crucial. As the lead designer, I created branding for Breakout Prop Firm, the largest crypto proprietary trading firm, to enhance their crypto market presence.
01
Challenge
Creating a coherent brand identity and build a website that would not only resonate with the cryptocurrency sector but also enhance user engagement and conversions.
02
My Role
1. Brand and Visual Design System: I developed a design system that set the standard for our colors, fonts, icons, and images. This helped make sure all our digital content looked consistent.
2. Website Redesign: With the new design rules, I led the update of our website. We focused on making it easier to use and nicer to look at, improving how users move through the site.
3. Digital Marketing Integration: We made social media templates that matched our new style. These helped us keep our look the same across all platforms and brought in more visitors.
4. Conversion Optimization: In redesigning the website, we made it easier for users to find and do what they need. This helped turn more visitors into customers.
03
Results
The new brand identity and website redesign for Breakout Prop Firm established a strong visual language that communicates the firm's cutting-edge approach to cryptocurrency trading. This project highlighted the importance of cohesive branding in the digital age and its impact on business.
